Project Overview

The Creativemark Seed Project is an initiative aimed at helping small businesses thrive by providing subsidized marketing services tailored to their needs. This program supports three small businesses per cohort, equipping them with the tools and strategies to scale their operations and improve their market reach.

• Duration: 6 months (renewable based on performance & ROI)

• Cohort Size: 3 small businesses per batch

• Subsidy Structure: Based on revenue strength & growth potential

Objectives

• Bridge the gap between small businesses and high-quality marketing services

• Drive brand awareness, lead generation, and conversion optimization

• Improve digital presence and business sustainability through data-driven marketing

• Align businesses with the best branding, storytelling, and digital transformation strategies

Services Offered

Brand & Business Alignment

• In-depth brand strategy sessions

• Customer behavior analysis for better engagement

• Market positioning to stand out in a competitive space

Storytelling, SEO & Content Marketing

• Crafting compelling brand stories

• Blog writing & website SEO optimization

• Developing search-friendly and engaging content

Social Media & PPC Advertising

• Social media strategy & management (Instagram, Facebook, TikTok, LinkedIn)

• PPC (Pay-Per-Click) campaigns to drive traffic & sales

• Influencer collaborations to boost credibility

Email & SMS Marketing

• Automated email sequences for customer engagement

• Targeted SMS campaigns for promotions & customer retention

Digital Transformation Consulting

• Helping businesses leverage AI, automation & CRM tools

• Training on e-commerce & online sales optimization

Selection & Evaluation Criteria

Eligibility:

• Small businesses generating under $100K annually

• Must be in growth mode (scaling, expanding, or pivoting)

• Must demonstrate commitment to implementing strategies

Performance Tracking (Key Metrics Monitored):

• Increase in website traffic & social media engagement

• Growth in lead generation & sales conversion rates

• ROI-based assessment of marketing campaign effectiveness

Renewal Criteria:

• Businesses that show strong progress in market reach and revenue growth

• Willingness to scale marketing efforts post-subsidy

Subsidy & Financial Model

• Sliding Scale Pricing: The subsidy is determined based on the business’s financial capacity.

• Performance-Based Renewals: The program is renewable every 6 months, provided businesses meet growth targets.

• Revenue-Sharing Model: Selected businesses may have the option to pay a small percentage of increased revenue instead of fixed fees (for sustainability).

Additional Value Propositions

• Workshops & Masterclasses (monthly) on branding, marketing, and business growth

• One-on-one consulting with industry experts

• Networking opportunities with investors & mentors

Expected Impact

• Increased revenue & sustainability for small businesses

• More visibility & customer engagement

• Stronger brands & digital presence for participating businesses

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