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Creativemark.

SPE Africa Region — Geothermal Workshop Event Platform

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Client: Society of Petroleum Engineers (SPE) Africa Region


Industry: Energy


Project Type: Event Website & Digital Event Systems


Brief

SPE Africa Region required a dedicated event website to support the delivery of the SPE Africa Geothermal Workshop—covering promotion, registration, payments, abstract submissions, and participant logistics within a single, reliable platform.


The priority was operational efficiency and participant self-service at scale.


Scope of Work

  • Event website design and development

  • Advanced event management system

  • Payment and communication automation


Execution


Event Website & Management System

Creativemark built a purpose-designed event website incorporating a full event management application, consistent with the capabilities previously deployed for SPE Ghana.


Core features include:

  • Event registration:

    • In-person and virtual participation options

    • Instant payment via Mobile Money (MoMo), credit, and debit cards

    • Automated email delivery of invoices and tickets

  • Abstract management:

    • Online submission of abstracts by speakers and participants ahead of the conference

    • Centralised review and management workflow

  • Participant logistics:

    • Accommodation booking at conference-affiliated hotels

    • Personalised participant profiles and event information access

  • On-ground event tools:

    • Manual and QR code–based check-in

    • Event venue and site information


Automated Promotion & Communication

The platform integrated AI-assisted email automation to:

  • Generate and send targeted promotional emails

  • Support ticket sales and event awareness

  • Reduce manual effort in marketing communications


Outcomes


Platform & Registration Outcomes

  • Streamlined end-to-end registration and payment experience

  • Reduced administrative workload through automation of tickets, invoices, and communications

  • Improved data capture for participants and speakers


Event & Engagement Outcomes

  • Increased accessibility for abstract submissions and speaker onboarding

  • Simplified accommodation planning for participants

  • Improved conversion through automated, targeted promotional emails


What This Project Demonstrates

Creativemark’s ability to deliver conference-grade digital infrastructure for regional and continental institutions—combining event operations, payment systems, AI-driven communication, and participant experience into a single, coherent platform.


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